Vol.56 Creative Factory issue
Through design, art and architectural society, there are creative companies that designate ideas and shape various projects to render as one whole creation. To answer people’ s curiosity, we executed to analyze their ability and existence as a creator- we call this the “Creative Factory” .
The 1990s was the beginning of an era when individual creative talents were free to shine on their own and designers continued to receive personal acclaim in the media. Now it seems the times are turning once again, as we feel on the verge of entering an era that once again seeks the cumulative abilities of organizations or groups over those of the individual. We at +81 have focused on both individuals and small units in the past, but this time we decided to give our attention to these larger assemblies that have grown so much during this chaotic era, giving rise to a seemingly endless stream of wonderful artwork. So, without any further ado, allow us to introduce a few of these ideal factories that fit the characteristics of the very rare and candid look that have grown greatly over the past decade.
デザイン／アート／建築業界にて、創作の起点となるアイデア発案から作品の完成型まで、全てのクリエイションを自社で手がけるクリエイティヴ・カンパニーをクリエイティヴ・ファクトリーと評し、彼らが持つ創作力を徹底解剖。
1990年代は個人のクリエイティヴィティを発揮する時代の幕開けであった。個人のデザイナーがメディアで脚光を浴び注目され続けたが、時代の変革期と合わせるかのように、再び個人から組織や集団の総合力が求められる時代に突入。この混迷の時代に大きく成長し、素晴らしい作品を次々に生み出しているクリエイティヴ・ファクトリーに着目した。結成時は少人数で始めたにもかかわらず、時代の要請で数十人から千人を超すまでの急激な成長を見せている。その成長の秘密を探るのが、今回のテーマとなっている。ここ10年の間に成長した組織や集団の本質を、惜しむこと無く話してくれた貴重な一冊となっている。
Creators’ Interview
Architect / MVRDV, Thomas Eriksson Arkitekter, FRAME
Design / Base Design, 2x4, AKQA, Gestalten
Art / SANDWICH, Tom Sachs, TAR
Pick-up Artist / Haroshi, HEL YES!, Hideki Nakajima
+81 Vol.56 Creative Factory issue