Everything should be less beautiful than life!

If you create and visualize in a material way, thinking about ecology is tragic. How can a designer communicate if every material used is one too many?
Use "as less as possible" seems to be a logical answer.
These days, Nynke and i do not believe in "less is more" within the object.
Our ideas are far from minimal: we feel hysterical, not balanced at all!
However, "less is more" in the context of "amount of objects" is a concept to keep.
Due to today's great mass-communication, a unique piece can be at all places at the same time; the image is the product.

When you accept the image of the object as the product, even a designer can be as less a materialist as possible without being total fiction.
In theory Nynke and I believe in this modern realism but often we find ourselves still adoring the object more real life.

STUDIO JOB Job Smeets and Nynke Tynagel studied design in the Eindhoven Design Academy. They are known for their rebellious, scale-less way of creating their own universe. They take an active part in a wide variety of projects, interior, product, and public space, etc.