+81 Ecode - A project to regard a design as environment: 011Environment and Design in the Netherlands アーカイブ

Environment and Design in the Netherlands

The relation between design and society/environment has always been an important aspect of Dutch design. In the 1990's for example, when consumption and individualism set the tone in society, the people of Droog Design started to question these attitudes through their products, by using recycled and alternative materials. Examples are Piet Hein Eekﾕs furniture from scrap-wood; Tejo Remyﾕs chair made from old textiles and the works of Jurgen Bey, who gave old furniture a new life. Many of these products made an impact both in the Netherlands and abroad and firmly put Dutch Design on the map.

Since the 1990's the Dutch government as well has been active in promoting awareness of sustainable design with designers and industry. Furthermore, especially in the last few years we can see a renewed interest in sustainable design in The Netherlands, as both designers and government now recognize that design can make an important contribution towards a sustainable society. At the well-known Eindhoven Design Academy for example, learning about the relation between design, society and environment forms an integral aspect of the curriculum.

Sustainability, i.e. concern for the limited supply of natural resources, for the environment and for society, will the main points of departure for design in general in the 21st century; this will earn Dutch design a prominent position internationally in the years to come.

Erik van der Molen / Press and Cultural Dept. Netherlands Embassy, Tokyo

http://www.oranda.or.jp/index/japanese/

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